Evisu Genes collection takes a trip to the warm, laid-back island of Okinawa. Okinawa is a small island located just off the coast of mainland Japan, in the south west. It is a veritable tropical paradise with the best white sand beaches, along with some strong seasonal rains and a few typhoons. For Spring 2009, Evisu draws inspiration from Japanese-inspired fonts to animal imagery, all reinterpreted in a fresh, modern context.

One highlight of the new Spring collection is the Typhoon Wash Regular Fit jean. After carefully observing the garments of washed up surf bums, a few Youtube video’s on tropical storms, and 52 hours laying on the beach and getting waited on by men and women in sarongs: we cobbled together our “Typhoon Wash”. With its realistic wear pattern, plethora of minute tears and abrasion, repair stitching, and muddy green-cast: this model is a Denim Maniacs’ dream. Apart from being generally great-looking, these jeans mark the introduction of selvage denim to the Genes line. These jeans pass the looks test with flying colors – literally. Echoing the Okinawa theme, we use an exclusive ‘Rainbow’ selvage line (aqua, yellow, and orange) to represent a tropical palette.

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