Nike Sportswear FA/HO 2009 “AW77 Hoodie” Photo Shoot

Nike Sportswear Partners with Top Athletes, David Sims and Karl Templer for “The AW77” Hoodie Style Photo Shoot. Seven of Nike’s most exciting athletes, including Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and LeBron James bring a fresh new look to fans in a photographic series created to showcase the “AW77” hoodie on October 1st. The photography, created in partnership with the creative team of David Sims and Karl Templer presents Nike Sportswear’s in it’s true essence: off-court and on athletes.
The shoot teams up some of the most iconic athletes in their sports with the world of style and fashion. Over the course of three months in four cities, David Sims photographed seven athletes styled and directed by Karl Templer. The seven athletes each bring their own attitude and off-court persona to help deliver a series of images that are passionate, competitive, dynamic, gracious, self-expressive and honest.


















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