How do you summarize a person? Well, physics dictates an object in motion will remain in motion and if Jeff Ng (a.k.a. Jeff Staple) was a ball he would move uniformly, circumnavigating the globe and then some. From what I gathered, he is always working and even when he’s not working, he’s still working.
So where do I begin? Jeff left Parsons and began Staple Design in 1997. Cut to sixteen years later and Jeff’s brand has expanded into an empire: a clothing company, a creative agency, and a storefront.
During our chat, Jeff was relentless in expressing the importance of doing what is right for yourself and not letting outlying factors dictate what you can and can’t do. Noting, when he started his brand, he didn’t have a concrete business plan, but he knew what he had to do. The Staple Design prides itself on being a “positive social contagion” with the intention of spreading an idea of positivity that is constructive, creative, and still fun. It’s about working hard, never stopping, but remembering to be in the moment. So if you’re doing what you love, hopefully you’ll motivate others to do the same.
After years of trial and error, the Staple brand has managed to avoid seasonal fads and instead Jeff makes a conscious effort to stay true to his own vision while, with the help of his design team, preserve marketability, thus efficiently transcending what’s trendy and producing a line that is essentially timeless.
It’s all about “Spring Training” for the upcoming season. From baseball to military style pieces, Jeff throws an aesthetic curveball with his use of tropical textiles. It’s back to the basics for Spring 2013.
There’s something inherently inspirational about him. It’s probably from Jeff’s strong sense of self and the awareness of who he is and what he likes, that he is able to confidently propel his passion within the industry, and his success serves as an eloquent reminder for why Jeff is truly the positive social contagion.