New Balance has announced the opening of its first ever Experience Store in Beijing’s Qianmen Avenue. Celebrating the brand’s past, present and future, New Balance proudly showcases its century-long heritage to bring a completely new brand retail experience to life.

Riley was inspired to apply the balance principle to his design of the most advanced arch support system the world had ever seen. This new support system afforded more comfort and a better fit than ever before. It was this legendary story that was the humble beginning of what has evolved into today’s New Balance. Since then, New Balance has continued to passionately and diligently pursue the best quality and comfort in their products. This has resulted in an organization that today provides top-quality shoes, offering comfort across six different widths and two different heights. This spirit of professionalism and passion has accompanied the brand from the day it was founded 103 years ago, to its newest presence today, in Beijing, China.