Coach To Launch Summer “Poppy” Collection

by Ms. Amy | Posted February 23, 2009 | 0 Comments

I was excited to hear from one of Coach’s insiders that they’re gearing up for a new collection set to release this summer. The collection is very different from the usual staple look that Coach is so known for. In an effortless appeal and pretty attitude, this collection offers the brands quality goods for an affordable price. The best part is the great value – most pieces are under $400, so recessionistas can really appreciate this collection without feeling guilty. I’m delighted to see the new direction from the brand, and make sure to check out there Parker collection as well, their totes are super cute! I’ll have details soon with specifics on Poppy’s July release date and the pre-launch of their debut online.

“Poppy offers a different attitude that is younger in spirit,” he said. “It’s playful, with more prints, interesting fabrics and more experimentation. [These ideas] are always countered with a more classic shape or a more traditional construction.” -Coach Creative Director Reed Krakoff

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