Are you getting overwhelmed with M·A·C Cosmetics? Not I! Don’t get me wrong I’m a gal who likes variety so I dabble into other brands but you can’t front, every girl has a few MAC here and there. Nonetheless, here’s a preview of what to expect from the new Hello Kitty Collection. The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. Hello Kitty Kouture is intended to be the high end of the collection, packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background. While this collection is intended to have a sophisticated presentation, M·A·C hopes to appeal to younger fans as well. The line will arrive on MAC’s website on Feb. 10th, in North American stores on Feb. 12th and overseas stores in March. At the maximum, the collection will be available for eight weeks. Again, mark your calendar!
Update: The Hello Kitty collaboration release will launch around the same time on February 12th with it’s unveiling on the 3rd.
“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”
Source: WWD
